{"id":11902,"date":"2021-06-09T10:46:45","date_gmt":"2021-06-09T08:46:45","guid":{"rendered":"https:\/\/www.upgroup.it\/?page_id=11902"},"modified":"2021-06-09T10:53:46","modified_gmt":"2021-06-09T08:53:46","slug":"alkite","status":"publish","type":"page","link":"https:\/\/www.upgroup.it\/en\/alkite\/","title":{"rendered":"Alkite"},"content":{"rendered":"<p>[vc_row][vc_column][vc_images_carousel images=&#8221;11679,11677,11675,11673,11671,11663,11661,11659,11657&#8243; img_size=&#8221;full&#8221; speed=&#8221;3500&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Alkite is a material conceived with the aim of interrupting the violent withdrawal from the mountains, delinearising the production chain and freeing the material from the vicious circle of extraction-transformation-waste.<br \/>\nThe marbles used do not derive from voracious quarry operations, but originate from the cut to size of semi-finished products, giving new life and increasing the value of what is considered a byproduct.<br \/>\nBy associating the aesthetic and physical qualities of concrete with those of marble, a compound is created that contrasts the smooth surface of the noble stone with the rough surface of the mortar, generating a dialogue that overturns the usual social role of the two materials.<br \/>\nHere, as for the alchemists, it was possible to change metal into gold, developing an elixir of eternal life; marble acquires a pop meaning from the formal brutality of the cement paste, which vice versa is ennobled in the brilliance of the stone.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;11682&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_images_carousel images=&#8221;11679,11677,11675,11673,11671,11663,11661,11659,11657&#8243; img_size=&#8221;full&#8221; speed=&#8221;3500&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Alkite is a material conceived with the aim of interrupting the violent withdrawal from the mountains, delinearising the production chain and freeing the material from the vicious circle of extraction-transformation-waste. The marbles used do not [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11902","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/pages\/11902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/comments?post=11902"}],"version-history":[{"count":5,"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/pages\/11902\/revisions"}],"predecessor-version":[{"id":11905,"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/pages\/11902\/revisions\/11905"}],"wp:attachment":[{"href":"https:\/\/www.upgroup.it\/en\/wp-json\/wp\/v2\/media?parent=11902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}